You’Re About to Make a Terrible Mistake! : How Biases Distort Decision-Making and What You Can Do to Fight Them

‘A masterful introduction to the state of the art
in managerial decision-making. Surprisingly, it is also a pleasure to read’ – Daniel
Kahneman, author of Thinking, Fast and Slow

A lively, research-based tour of nine common
decision-making traps – and practical tools for avoiding them – from a
professor of strategic thinking We make decisions all the time. It’s so natural
that we hardly stop to think about it. Yet even the smartest and most
experienced among us make frequent and predictable errors. So, what makes a
good decision? Should we trust our intuitions, and if so, when? How can we
avoid being tripped up by cognitive biases when we are not even aware of
them?

You’re About to Make a Terrible Mistake!
offers clear and practical advice that distils the latest developments in
behavioural economics and cognitive psychology into actionable tools for making
clever, effective decisions in business and beyond.